Local Internet Advertising Strategies

In the second in our series on Local Internet Marketing Scams, we are going to cover search engine marketing.  One of the prized placements for your web site is to rank at or near the top of the search results on sites like Google, Yahoo and MSN.

A top ranking is coveted because it can lead to some very targeted and profitable traffic to your site.  For example, if you are a local exterminator business in Raleigh, NC and a person searches for “Exterminators, Raleigh, NC,” it is beneficial if your site ranks at the top.  That person searching is often a ready and willing local customer who has an immediate need.  The kind of customer you want to connect with. (more…)

More than half of all real estate customers are turning to the Internet when buying a home. When asked where they first learned about the home they purchased, 35% identified the Internet. That is a 15% increase in one year.

The Internet is a reality that realtors can no longer ignore, and search engine marketing is integral part of it. Search has been a defining factor behind the success of the Internet. It is through search that people can find products, resources and information.  Consequently, through search realtors can connect to ready and willing customers who are ready to buy real estate NOW! (more…)

As a local business, you have the opportunity to make some serious money through search engine optimization. What is SEO? It is the process of creating relevant web pages based on keywords or themes that your customers use to search for products or services like the ones your business provides. If done right you can dominate the rankings in the search engine results. (more…)