Connecting Local Businesses with Profitable Customers
As local businesses begin to market on the Internet, they are becoming easy prey for less than scrupulous web designers and so-called Internet marketers. In the past, local businesses would advertise through direct mail, newspaper ads, yellow pages, radio and TV. These advertising options were simple and followed industry standards.
More than half of all real estate customers are turning to the Internet when buying a home. When asked where they first learned about the home they purchased, 35% identified the Internet. That is a 15% increase in one year.
The Internet is a reality that realtors can no longer ignore, and search engine marketing is integral part of it. Search has been a defining factor behind the success of the Internet. It is through search that people can find products, resources and information. Consequently, through search realtors can connect to ready and willing customers who are ready to buy real estate NOW! (more…)
As a local business, you have the opportunity to make some serious money through search engine optimization. What is SEO? It is the process of creating relevant web pages based on keywords or themes that your customers use to search for products or services like the ones your business provides. If done right you can dominate the rankings in the search engine results. (more…)
There have been waves on the Internet, for example, email marketing and search engine marketing. And let us not forget the dot bombs. The current wave is Small Local Business Internet Marketing. Where large national companies and entrepreneurs have profited from the highly targeted technology of the Internet, now it is the small, local businesses that are going to reap the benefits.
